Our Executive Board brings together sector expertise, operational excellence, and strategic innovation to drive growth, compliance, and care quality across the UK.
Scaling high-quality, compliant care models across the UK
Investing in talent, training, and leadership to strengthen service delivery.
Driving new approaches to community-based care, digital transformation, and efficiency
Ensuring CQC-aligned, safe, and well-led services.
These key leaders set the strategic direction of Optimo Care Group, ensuring operational efficiency, investment success, and care innovation.
Richard is a visionary leader in UK social care, co-founding Optimo Care Group with the mission of delivering scalable, person-centred, and high-impact care solutions. Under his leadership, Optimo has evolved into a nationally recognised provider, known for its compliance excellence, service expansion, and workforce investment.
With over 25 years of experience in financial management, Ceri serves as the Group Finance Director and an Executive Board member at Optimo Care Group. She brings a wealth of financial expertise, specialising in acquisition strategy, financial management, and driving commercial growth.
With over 25 years experience in HR, Lesley has built a successful career working across the public and private sector, both domestically and internationally. Lesley brings a wealth of strategic HRM and business transformation experience from across a unique and diverse range of industries, including biotech, sales, telecoms, education, nuclear, policing and defence.
Ben’s tenacious approach to strategic acquisitions, property investments, and business development has powered Optimo’s recent growth and expansion. He works closely with Optimo’s Exec Board external advisers and commercial partners to convert agreed growth targets to tangible results. His work drives new service opportunities, specialist care housing, and investment partnerships.
The senior leadership team plays a crucial role in driving daily operations, regulatory compliance, and workforce leadership.
Each leader brings specialist expertise to ensure Optimo remains an employer of choice, a regulatory leader, and a care innovator.
Optimo Care Group is committed to shaping the future of social care through:
Proactive strategy in care delivery, workforce development, and compliance excellence.
Working to enhance patient pathways, hospital discharge, and community-based care.
Ensuring innovation in care management, reporting, and quality assurance.
As a leader in social care, workforce development, and infrastructure investment, our leadership team ensures that Optimo continues to set new standards in care excellence.
