Our Executive Board brings together sector expertise, operational excellence, and strategic innovation to drive growth, compliance, and care quality across the UK.
Scaling high-quality, compliant care models across the UK
Investing in talent, training, and leadership to strengthen service delivery.
Driving new approaches to community-based care, digital transformation, and efficiency
Ensuring CQC-aligned, safe, and well-led services.
These key leaders set the strategic direction of Optimo Care Group, ensuring operational efficiency, investment success, and care innovation.
With over 25 years of experience in financial management, Ceri serves as the Group Finance Director and an Executive Board member at Optimo Care Group. She brings a wealth of financial expertise, specialising in acquisition strategy, financial management, and driving commercial growth.
Ben’s tenacious approach to strategic acquisitions, property investments, and business development has powered Optimo’s recent growth and expansion. He works closely with Optimo’s Exec Board external advisers and commercial partners to convert agreed growth targets to tangible results. His work drives new service opportunities, specialist care housing, and investment partnerships.
The senior leadership team plays a crucial role in driving daily operations, regulatory compliance, and workforce leadership.
Each leader brings specialist expertise to ensure Optimo remains an employer of choice, a regulatory leader, and a care innovator.
Optimo Care Group is committed to shaping the future of social care through:
Proactive strategy in care delivery, workforce development, and compliance excellence.
Working to enhance patient pathways, hospital discharge, and community-based care.
Ensuring innovation in care management, reporting, and quality assurance.
As a leader in social care, workforce development, and infrastructure investment, our leadership team ensures that Optimo continues to set new standards in care excellence.
