Meet the team

Mark Hales 

Mark is the Non-Exec Chairman of Optimo Care Group. His prior experience includes:

  • Over a 10 year period, establishing and leading a domiciliary care group through a successful AIM flotation to become the 4th largest care provider in the UK, employing over 3500 people and providing care and support to over 7000 individuals. The business was sold to Housing 21 in 2010 for an enterprise value of 40.5m
  • Serial entrepreneur and backer of start-up businesses within the tech sector
  • Various non-exec positions, adding commercial and strategic value
  • Founder and chair of Oxygen Accelerator - a 13 week bootcamp and mentoring program for young tech based entrepreneurs

Richard Walker, MBA

Richard is the Chief Executive of OptimoCare Group. His prior experience includes:

  • Over 16 years within social care service delivery, management and leadership
  • 2005- 2010 Director of an AIM listed care provider that grew to be one of the largest in the UK
  • 1996 - 2005 Growth and sale of a large succesful family run care at home service in West Yorkshire
  • Delivery of growth, innovation and high quality care at home services

Our Registered Managers

  • Michelle Francis - Head of Care and Registered Manager
  • Narbir Virk - Head of Care for our Yorkshire services and Registered Manager, TLC Barnsley & Rotherham services.
  • Sally Denton - Registered Manager, Town & Local Care (Kirklees & Calderdale services)
  • Dan Burnett - Registered Manager, TLC Sheffield
  • Colin France - Registered Manager, TLC Doncaster

The Senior Management Team

Optimo has a strong senior management team supporting the groups services and departments, with many years of care, operational and financial experience. We'll be profiling them here soon, but until then if you'd like to get in touch you can reach us here.




Optimo Care Group Ltd
Maple House
Maple Estate
Stocks Lane
S75 2BL

Tel: 01226 785911
Fax: 01226 785922

Quality as standard

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 dignity-challenge CHAS logo 
 Investors in People  UKHCA
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In partnership

Barnsley council

Rotherham council



calderdale council logo

Kirklees logo

sheffield council logo

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